The Original Granola Bar
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.
Crunchy, chewy, salty, sweet — take your pick.
Our snacks are crafted to fuel your day with real good ingredients
We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.
Experience snacks that you can feel good about.
No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
Forging new paths since 1973
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.
Celebrating 10k miles of restored trails
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
Fully recyclable packing by 2025
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.